Know Your Why... and Declare It

When I first sat down and began to write thoughts about a booktruck that would actually be out in the world, rolling into communities and putting great books in the hands of eager readers, I wrote lists and ideas ENDLESSLY. Post-its, journals, the backs of envelopes, scrap paper I would find hidden in the glovebox, everything was fair game.

Once the idea was legit and I had the permission to let loose all my imaginative ideas to see what would stick, I held nothing back. It was all I thought about. I dreamed about it. I even ended up reading books that cemented my vision in the marketplace. I listened to podcasts relentlessly, soaking up every Entrepreneurial tidbit of wisdom I could absorb.

I was a sponge.

Simon Sinek, a well-known thought leader in the Business Leadership space is best known for his TED Talk about "Know Your Why." He dictates that once you know why you are doing something, it will makes sense what you should do next. The leaders who have neglected their very reason for stepping forward are not making decisions that will impact their community strongly or grow their business well. 

So, instantly an inspired thought came to me: BREAK THE TAPE. I felt already like I was in training for some kind of weird race, and if I took my eye off the goal, then I would never have the stamina or energy to persevere. It was crystal clear to me that I was a Pioneer - there are no other booktrucks in my city or Province, and at this point I had only found one other booktruck in the whole country. A Pioneer cannot follow the modelling of anyone else, they have to run the race in a new way, find new solutions to old problems and be willing to have others think you are freakin' crazy. 

Yeah, all that was true for me.

So, one of my Key Values as a company is called Breaking the Tape. On my website it states:

 Breaking the Tape
  • When running a race, only one gets to break the tape at the finish line. Daisy Chain Book Co. is an innovative idea, an out-of-the-box way of doing something we have always done - buying books. We believe that just because it hasn't been done does not mean it shouldn't be. We are determined to change the way you think of buying books. We want to excel at doing something new: breaking the tape. We will continue to find new ways to bring books to you, and relieve you of the books you are overwhelmed with. We will grow and adapt to you and your needs.
  • Being a pioneer means doing things first - and we invite you along for the ride!

It is very important to me that I keep this at front of mind, because there are constantly challenges and moments that make me question WTH am I doing?? Without this value set out before me, it would be easy to fall back into old patterns of "whatever" thinking and not be diligent.

Now, I have a confession to make. I am not a runner. I do not run unless I am being chased. So, instead, I think of the tape as anything that you are so fixated on that you can't help but tune everything else out to chase. Like kids running outside when the bell rings, like a parent following the sounds of their child's screams, like my dog chasing... well, anything. Like this pic of the dog chasing a frisbee. There is nothing else on this dog's radar but that flying piece of plastic. He is going to push it hard to get it, not matter what is in his way.

Be like that dog.

If you want it bad enough, then you will do whatever it takes to get it.

So, if I had any advice or wisdom for you as you pursue some Goliath-size goal of your own, I would say this: Write It Down. You don't need a fancy journal or format, but if you feel the need to go and buy office supplies, I am not stopping you. I share the love for acquiring new pens and papers as well... Once you put that idea or statement on paper, it is now your mantra, your Yoda, your tape at the end of the racetrack.

When will I know that I've made it, achieved the goal and broken the tape? I don't know. I'll let you know when I get there. 

'Cause it's going to happen. I am too tenacious and stubborn for it not to.


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